Read All About It
Thursday, March 26th, 2009 © by Susan SwartzThere was an ad in the newspaper for a garden nursery that said in big letters “LOCAL” and in smaller letters the name of the business. There was nothing about it being time to get your carrot seeds. Instead, it pointed out, the nursery is run by local people, the plants come from neighborhood growers and the business has been around for more than 100 years.
The ad, a direct plea for support, could be for almost any local business in any neighborhood. And that could be newspapers, too.
Obituaries are being written every day for newspapers even though many publications still breathe. So sad, say sympathetic readers, as if it’s already over. The unsympathetic shrug and say, who cares. They’ll just get their news on the internet.
The occasional journalist mourns the demise of the business. Columnist Leonard Pitts, whose own Miami Herald is struggling, wrote about how happy crooks would be if newspapers disappeared and there was no one to expose sleazy politicians, unethical businesses and, in his paper’s case, save two innocent men from death row.
But newspapers themselves do little to tout themselves. They report staff cuts and where to locate the horoscope in the new condensed sections. They cite economic downturns the rise of the internet and Craigslist. They’re kind of like Eeyore, sighing “Pathetic, that’s what it is.”
And it is pathetic. Newspapers have been shouting on street corners for years that they know everything and here they are whimpering and about to give up. They need to break out the old block headline type and make their case. Extra, extra, read all about it. We’re still alive and believe it or not, you really need your newspaper.
Newspapers could take out their own ads to say “Read LOCAL.” Remind their readers what they might never know without their local newspaper. Like, which hospital is losing nurses? Which bank is in trouble? What’s the going price for houses in their subdivision?
We’re still alive, and you really need your newspaper.
I’ve been a newspaper reporter forever and still freelance so I have a vested interest in newspapers continuing to be a viable employer. But I’m also a loyal consumer. We subscribe to five newspapers.
My former newspaper could brag about its stories on pedophile priests, broken savings and loans and corrupt church leaders, the kind of stuff that Leonard Pitts was talking about. Those are the spectacular prize winning stories that happen in journalism but there is dazzling everyday efforts, too.
Newspaper photographers create amazing art on a daily basis, be it a portrait of a mourning family, a heavenly plate of fettuccine, a spring vineyard sprinkled with mustard. Qualilty you’d expect in a photo gallery is routinely part of a newspaper.
Then there are the wordsmiths. The blog world proves that just about anyone can write but few can turn a choppy report into eloquent prose like a newspaper copy editor.
And look at the peripheral information you pick up in your paper. Sure, you can ask the computer to deliver the latest on your baseball team and what’s at the movies, but it won’t tell you what you haven’t asked for. The amount and variety of information on a computer screen will never be equal to the daily sampling of life wrapped in a newspaper.
I made this argument to a friend. She agreed that newspapers offer information you never knew you needed. But when it’s not there, she asked, who will notice?
Pathetic, that’s what it would be.
PHOTO BY Judith Gardner





