Too Cool to be Cute

December 6th, 2009 © by Susan Swartz

I have a problem with themed sweaters. That probably makes me sound like a curmudgeon to some people, especially this time of year. I think those little sweaters decorated with teddy bears and elves with candy canes are very sweet when worn by little children. And that’s where they belong.

On a mature adult they make me nervous. My friends and I sometimes do a fashion disaster alert over the holidays, looking for grown-ups in reindeer sweatshirts, Santa sweaters and jingle bell earrings. You can find them even in San Francisco, a city that takes pride in being fashionably astute and where even the dogs don’t go in for frivolous dressing.

Cute might have gotten you through your first few decades but cute doesn’t age well.

I know we’re just being wicked and they’re just having fun getting into the spirit but adults in kid clothes put themselves at great risk of looking silly. And worse, of being called cute.

This is a concern that goes way beyond holiday dressing. Cute might have gotten you through your first few decades but cute doesn’t age well. After a while it brings only unwelcome attention. When an older person calls a younger person “cute,” it is a compliment. When a younger person calls an older person “cute,” it is condescending. The same with referring to a person of noteworthy vintage as “adorable” or “just darling.” Pretty soon they’ll be patting you on the head and asking, “How are we today?”

This matter of how to dress after a certain age so as not to create a negative image is a favorite subject of mine. I started making a list of fashion warnings when writing about women over age 50. No one is deliberately going for the image of “instant old lady.” Department stores do not have special sections marked “matronly and dowdy.” But mistakes are made.

I started the list out with “friends don’t let friends wear knee-highs.” And added such casualties as cruise-style polyester pantsuits, weak pastels, long denim skirts and matching sweatshirts and sweatpants. I pointed out that women of my generation, blessed with jeans that know how to flatter a mature bottom, dress younger than our mothers and grandmothers. As one over-50 friend colorfully put it, “If we dressed today like some of our mothers did when they were our age we’d look like drag queens.”

Now that I’ve quit my regular day job and joined the ranks of the so-called retired, I’ve expanded my focus on what to wear when you’re no longer required to pull on pantyhose and some serious tailored outfit every morning. Do we now simply approach each day of the week as “Casual Friday?”

My friend Lee in Ohio, who nixes caftans and sensible lace up shoes, counseled, “If someone knows you’re retired by what you’re wearing, you’re wearing the wrong stuff.”

We may no longer have someone else’s dress code to adhere to but people are watching. You don’t want the UPS guy catching you in that old pink bathrobe with the orange juice stains and think all you do is mope around and watch TV.

My artist pal Marylu continues to wears short skirts and buys her glittery T-shirts in the teen section of Macy’s. She vows to forever “dress in an age inappropriate manner.” That’s one way to go. Eccentric, arty and individual certainly beats matronly.

Or go for the shock and awe approach, like the wonderful late Jeanne Claude, the artist wife of Christo, whose startling hair varied from pumpkin to pomegranate and who didn’t look at all retiring. And who no one would have ever dared call cute.

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4 Responses to “Too Cool to be Cute”

  1. Steph Says:

    I once ventured out of my middle school world and went to a K-12 reading conference. It was St. Patrick’s Day. I thought I had arrived in Oz. Green everywhere–sweatshirts, t-shirts, necklaces, earrings, decorative pins–truly overwhelming. And not so “cute”.

  2. Pattie Heisser Says:

    Busted! As I sit here in my home office wearing something so dreadful it defies description, you’ve got me laughing yet again. Thank you! And, I’m feeling much better now, too, because you’ve offered validation that it really is OK to deep-six those fashion faux pas, kitty-sweaters I paid a fortune for years ago. If I get caught as I covertly sneak them out past the “we bought it, keep it forever” police that resides in my home, I’m going to tell him that Susan made me do it!

  3. Barbara Baer Says:

    I remember a respected writer/farmer wearing the most awful 3-D rosebud-embosses sweater to an event and thought this guy needs someone! A guy in a floral themed sweater. Never could believe what he wrote again. I especially dislike ornament earrings though I’d never say so to someone wearing them. Maybe reindeer are the worst on sweaters. I guess you can be a snob once a year.

  4. Lonely Rivers Says:

    Well tonight my thirty something daughter is going to an Ugly Christmas Sweater Party. The guests will all be adorned in the ugliest glitter laden red nosed silverbelled frosty mrs. claus sweaters they can find in local thriftshops (or their mom’s closets!). I am pretty sure there will be prizes – and I’m hoping that my designer pearl laden forty one snowmen, no two alike, red holiday 1982 sweater wins for her. She thinks she has a good chance!

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