For the first time in a long time the newspaper didn’t arrive that morning. Was not waiting at the foot of the stairs. Never got spread across the kitchen table. So it seemed a cosmic fluke or unhappy coincidence that by noon that day the word was out that our newspaper had been sold.

The Press Democrat, owned for 26 years by the New York Times, had gone to an obscure media group named Halifax. My first thought was why would a bunch of Nova Scotians want a paper in Sonoma County? When Halifax was identified as a Florida group I thought uh-oh.  Florida — conservative, anti-union. Not good.

But the sad part was that our newspaper – I say “our” because I worked there before and after the Times took ownership – had grown into an important paper under the banner of the Times, the mother of all newspapers. And now mother had left us on some Halifax doorstep and disappeared.

What would happen now? Would the new owners bust the union? Turn the paper into a Tea Party bulletin, a rah-rah chamber of commerce pro-business sheet?  Or let it be what it is?

I worried about the people inside, former colleagues and friends, family really. Some with young kids. Some a few years away from retiring. Married couples dependent on one employer. Had this been happening when my husband and I still worked there and had kids at home I would have been in the ladies room throwing up.

Back in 1985 there were also rumors that the family-owned paper was going to sell. When we heard the New York Times was the new boss we hit the bar across the street and started celebrating. If you were going to be taken over by a newspaper chain this was the best.

You have to understand this was a big deal to newspaper people in Santa Rosa California. It allowed the hometown paper to think bigger, shed its provincial image and take on a more sophisticated world view. There was more investigative journalism of local issues. Reporters and photographers went out of town to explore national and global subjects.  I had a great time. The new publisher invited me to write a twice weekly column and said I could write about whatever I wanted.  The Times news service put my column on their wire and I was getting letters from readers in Chicago and Seattle.

Our business cards came with the prestigious NYT logo. We were not the New York Times of 43^rd Street, more like a second cousin to the Gray Lady, but we were a New York Times paper. That meant status not only for journalists but the community as well to have the local paper connected to the Times.

Not that it wasn’t mutually satisfying. The Press Democrat was a good investment.  Sonoma County wasn’t just a nice place for Times execs to come visit and sample the wine, the paper made them proud (winning the Pulitzer among other awards) and we made them lots of money.

And when tough times hit the newspaper business and advertising revenue started to decline the Press Democrat made sacrifices, freezing salaries, squeezing staff, nudging retirees.

And now, in a move to presumably save the mother ship, the Times decided to cut off the distant cousins.  Business-wise that probably makes sense and wasn’t a shock but the cold and quick way it came down was. News of the sale was leaked to an online media blogger which hurried the official announcement. Employees were told by New York via email that Halifax would be deciding their futures. The staff, the paper, its readers and the community were unceremoniously dumped.

The New York Times was a good company to work for. It’s still a great paper to read. Same for the Press Democrat. Both almost always hit our front steps every morning. But I still feel jilted.

Tags: journalism, Juicy_Tomatoes, newspapers, New_York_Times, Santa_Rosa_Press_Democrat, Susan_Swartz

This entry was posted on Thursday, January 5th, 2012 at 4:05 pm and is filed under Career, Media, My So-Called Retirement. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.